Marketing

At SsK Academy, besides the long courses teaching the full syllabi needed for obtaining the standard CIM qualifications, we offer tailor-made courses, workshops, seminars in Marketing. Our clients can design their own course in the way that best suits their time and requirements.

In addition to our online classes, the courses can take place at cosy well-equipped locations in London that make our clients' teaching experience an enjoyable one. We also offer in-house training right where you are.

 
Introductory Certificate in Marketing

The Introductory Certificate in Marketing is for all those who want to find out more about marketing -- whether you are in a job that involves marketing or not. It answers the question: What is marketing? However, it also aims to develop knowledge and skills for people who are working to support others in basic marketing tasks.

It is not necessary to have any previous experience or knowledge of marketing and you can choose to study to suit your requirements and time available. You may already be working and therefore want to study around work commitments, or you may be looking for a job and therefore will not have time to study during the day.

Entry Requirements

This is an 'open' qualification, which means you do not need any previous qualifications or marketing experience. However, if you are working or have some business experience, this will certainly help you put your learning into context. If English is not your first language, you will also need to provide evidence of at least IELTS 6.5 or Trinity ISE III/IV.

Professional Certificate in Marketing

The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level.

The syllabus has been updated recently to reflect the changing issues and practices within marketing and to reflect employers' views of marketing in today's business environment. The Qualification is ideal for junior marketers, those working in marketing support roles (like personal assistants); or if marketing plays some part in your current job description.

Entry Requirements

This qualification is the equivalent to the first year of a foundation degree, which means you will need to meet at least one of these criteria:

- Have a minimum of two 'A' Levels.
- Hold any general Bachelors or Masters degree.
- Hold a CIM Introductory Certificate in Marketing (Level 2 or 3).
- Have an NVQ or SVQ Level 3 (equivalent to NGF Level 3).
- Have an NVQ or SVQ Level 4 in any other subject (UK – equivalent to NGF Level 4 and above).
- Hold an international baccalaureate (equivalent to NQF Level 3 and above) or a pass of the entry test onto Level 4.
- Business or marketing experience would be an advantage but is not essential
- If English is not your first language, you will also need to provide evidence of at least IELTS 6.5 or Trinity ISE III/IV.

 
Professional Diploma in Marketing

The Chartered Postgraduate Diploma in Marketing is a challenging, high-level two stage marketing qualification that demonstrates specialist professional knowledge across many areas and a route to Chartered Marketer status.

The qualification aims to enable marketers to champion the customer experience and exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation's activities to the customer, and manage the organisation's marketing activities.

 
Entry Requirements

As a minimum, the following qualifications or experience is recommended as the prerequisite for entry onto the Professional Diploma in Marketing:
The CIM Professional Certificate in Marketing (either 2002 syllabus or the 2008 syllabus)

OR

Any business or marketing Bachelors or Masters Degree (or an equivalent qualification) where a minimum of one third of credits come from Marketing (i.e. 120 credits in Bachelor degrees or 60 credits with Masters degrees).

OR

Experience in a marketing management role that has provided potential students with ability to be able to demonstrate that they can meet the learning outcomes of the CIM Professional Certificate in Marketing if required to do so and is sufficient to pass the Entry Test to Level 6.
Note: Entry level is dependent upon the currency and relevance of your qualifications and experience. If English is not your first language, you will also need to provide evidence of at least IELTS 6.5 or Trinity ISE III/IV.

Entry Requirements

Stage 1
As a minimum, the following qualifications and experience are recommended as a prerequisite for entry onto the first stage of the Chartered Postgraduate Diploma in Marketing:

CIM Professional Diploma in Marketing (either the 2003 syllabus or the 2009 syllabus) or the CIM Advanced Certificate in Marketing.

OR

A business or marketing Bachelors or Masters degree (or an equivalent qualification) where a minimum of half of the credits come from marketing (i.e. 180 credits in Bachelor degrees and 90 credits in Masters degrees).

AND

A range of experience working at Senior Marketing Management level that has provided potential students with ability to evidence that they can meet the learning outcomes of the CIM Professional Diploma in Marketing if required to do so and is sufficient to pass the Entry Test to this qualification.

If English is not your first language, you will also need to provide us with evidence of at least IELTS 6.5 proficiency or Trinity ISE III/IV.

Stage 2

Successful completion of Stage 1 or a previous version of the CIM Postgraduate Diploma.

 
Chartered Post-graduate Diploma in Marketing

The Chartered Postgraduate Diploma in Marketing is a challenging, high-level two stage marketing qualification that demonstrates specialist professional knowledge across many areas and represents a route to Chartered Marketer status.

The qualification aims to enable marketers to champion the customer experience and exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation's activities to the customer, and manage the organisation's marketing activities.

 
Entry Requirements and Assessment

Stage 1
As a minimum, the following qualifications and experience are recommended as a prerequisite for entry into the first stage of the Chartered Postgraduate Diploma in Marketing:

CIM Professional Diploma in Marketing (either the 2003 syllabus or the 2009 syllabus) or the CIM Advanced Certificate in Marketing.

OR

A business or marketing Bachelors or Masters degree (or an equivalent qualification) where a minimum of half of the credits come from marketing (i.e. 180 credits in Bachelor degrees and 90 credits in Masters degrees)

AND

A range of experience working at Senior Marketing Management level that has provided potential students with ability to evidence that they can meet the learning outcomes of the CIM Professional Diploma in Marketing if required to do so and is sufficient to pass the Entry Test to this qualification.

If English is not your first language, you will also need to provide us with evidence of at least IELTS 6.5 proficiency or Trinity ISE III/IV.

Stage 2

Successful completion of Stage 1 or a previous version of the CIM Postgraduate Diploma.

 
CAM Diploma in Marketing

The CAM Diploma provides an in-depth understanding of the principal methods of communication used by organisations in the achievement of their business objectives. The examinations and assignments are designed to assess your knowledge of these communication methods as well as your ability to apply and interpret that knowledge.

Entry Requirements

All candidates must be at least 18 years old and have achieved at least one of the following:
Have a suitable competence in a marketing communications role.
Hold any recognised UK degree or equivalent level 5 qualification.
Have a relevant level 3 or above qualification (e.g. CIM Professional Certificate in Marketing, CIPR Advanced Certificate in Public Relations, etc).
If English is not your first language, you will also need to provide evidence of at least IELTS 6.5 or Trinity ISE III/IV. Those with significant communications industry experience, but without the formal qualifications, can apply for special consideration of their circumstances.